Behind the Scenes: Crafting Your Autumn/Winter 2025 Wardrobe – Milan Buying Trip Reflection

There’s something truly magical about Milan in February. While much of the world is still bundled up in winter coats, we at Louis Copeland are already turning our eyes toward the future — curating the finest pieces for autumn/winter 2025. This year’s Milan buying trip was filled with excitement, surprises, and trends that will define your wardrobe in the seasons ahead.

Our team arrived in Milan with one goal in mind: to explore the latest designs from our favourite suppliers and carefully select the pieces that will elevate our collections. From casual outerwear to formal tailoring, the AW25 season promises to be one of our most dynamic yet. Let’s take you behind the scenes of this buying trip, highlighting key trends, materials, and brand selections that will shape your wardrobe for the upcoming season.

Day 1: A Strong Start

Our buying team wasted no time as they hit the ground running, diving into appointments with some of our most trusted suppliers. The first focus was on casual outerwear, formal overcoats, and footwear. The AW25 season is all about versatility — layers are key, as the weather can change at a moment’s notice. We were particularly impressed by the variety of materials on offer, with flannels, suedes, and a range of cold-weather fabrics making their mark.

As we explored the collections, navy and black stood out as dominant colours, offering timeless sophistication. However, we also spotted some exciting new shades such as hazelnut, burgundy, and caramel, which will bring a refreshing touch to our offerings. These colours perfectly balance the season’s need for warmth and elegance, ensuring our customers will have versatile options for their autumn wardrobes.

Day 2: Milan – The Heart of Fashion

While Milan’s fashion scene is always buzzing, we were reminded just how much the city has to offer. A highlight of the day was a chance encounter with internet sensation @donatiperugia, who not only excels as a salesman but is also a true inspiration in the world of fashion. We’re always grateful to meet like-minded individuals who share our passion for quality craftsmanship.

The day continued with visits to some of our most cherished brands, including Canali, Richard J Brown, and Montecore. Canali, known for its timeless tailoring, continues to be a key pillar in our collection. This season, we selected pieces that combine traditional elegance with a modern edge, offering our customers the very best in luxury suits and sports jackets.

Day 3: Reflecting on Relationships and Future Collections

As our team wrapped up the buying trip and prepared to head back to stores, it was a perfect moment to reflect on the longstanding relationships we’ve built with our suppliers. Some of these partnerships span more than 15 years, and it’s these enduring connections that continue to help shape Louis Copeland’s curated collection. The trust, quality, and shared commitment to excellence that come with these relationships mirror the bonds we build with our customers, making us feel like a big family.

Looking ahead, we’re excited about the collections we've selected. The AW25 season brings together a perfect balance of timeless tailoring and elevated casual wear, with a focus on premium materials and thoughtful design. Whether you're layering up with luxurious flannel or investing in a stylish, weather-appropriate overcoat, we’re confident that our choices will meet the needs of every customer.

Key Trends for AW25: What to Expect

1. The Rise of Casual Wear
Casual wear is no longer just about comfort; it's about sophistication. Over the past few years, we’ve seen casual pieces evolve, with layering becoming a key trend. Expect to see premium materials like flannel and suede, which combine comfort with style.

2. Material Focus: Quality and Functionality
Flannel and suede are making a strong statement this season, particularly in outerwear. These cold-weather fabrics are not only functional but add an extra layer of luxury to your wardrobe. Look for pieces that combine practicality with impeccable design.

3. A Fresh Color Palette
Navy and black remain staples, but we’re also introducing warmer tones for AW25. Hazelnut, burgundy, and caramel are the colours to watch this season, adding richness and depth to your wardrobe.

4. Brand Highlights: Canali, Santoni, and Magnani
We’ve continued our strong partnership with Canali, selecting pieces that showcase their expertise in luxury tailoring. We’ve also added premium footwear from Santoni and Magnani, ensuring a head-to-toe look that radiates sophistication and quality.

Looking Ahead to AW25

As we reflect on our Milan buying trip and the exciting trends we’ve encountered, we’re thrilled to bring these carefully curated pieces to our customers. From elevated casual wear to premium tailoring and footwear, we’ve made selections that cater to diverse lifestyles, ensuring that you’ll have the very best in luxury fashion for autumn/winter 2025.

Stay tuned as we begin to unveil these collections in stores and online. Whether you're building your ideal autumn wardrobe or investing in timeless formal wear, Louis Copeland has you covered.