Key Highlights

  • Premier League managers like Erik ten Hag and Pep Guardiola choose UBR jackets for matchday style and functionality.

  • Guardiola prefers the luxurious TITAN™ Parka for exceptional warmth and weather protection.

  • Ten Hag opts for the versatile Black Storm™ Coat, known for its full storm protection and adaptability.

  • Jesse Marsch and Patrick Vieira also embrace UBR's Regulator™ Coat and Raptor™ vest for sleek design and functionality.

  • UBR jackets offer the perfect blend of performance and style, whether on the touchline or the runway.


April 24, 2023

Style Inspired by Erik Ten Hag and Pep Guardiola with UBR - Top Pick for Football Managers

Premier League managers are often regarded as the ultimate leaders, bearing the weight of their team's performance throughout the season. Regardless of the conditions, they must stay warm, comfortable, and sharp on matchdays.

Lately, the likes of Erik ten Hag and Pep Guardiola have been spotted sporting sleek Scandinavian jackets, sparking curiosity about their subtle yet stylish designs. Joining them are Jesse Marsch, Patrick Vieira, Ralph Ragnick, and Ole-Gunnar Solskjaer, all seen donning similar jackets. These jackets hail from UBR, a Norwegian brand crafted to withstand Norway’s harsh climates, making them perfect for daily wear and travel. Their versatility ensures they perform well in various weather conditions, from snow to heavy rain and even warmer days. Let's delve into the mystery of these jackets and explore what sets them apart.

Leading in Style

Pep Guardiola, the manager of Manchester City, is frequently spotted sporting his TITAN™ Parka. This luxurious and comfortable jacket offers exceptional warmth and weather protection, even in the coldest winter conditions. Filled with premium goose down, it ensures exceptional lightness and freedom of movement. Despite its impressive insulation, the parka maintains a sleek and stylish look, perfectly suited to Guardiola's taste and style.

Designed for temperatures ranging from -20 to +5°C, the TITAN™ Parka is a versatile choice for battling the elements while maintaining a fashionable appearance.

Behind the Bench

Erik ten Hag, often seen at Manchester United matches, is known for his affinity for UBR coats, continuing the tradition set by previous United managers Ole Gunnar Solskjaer and Ralf Rangnick. Among his collection, the standout piece is the Black Storm™ Coat, renowned for its full storm protection with 20K mm waterproofness and high breathability. Featuring removable insulation, this coat ensures comfort in temperatures ranging from -20 to +20 degrees.

Additionally, Mr. ten Hag has been spotted in his Regulator™ Coat and Regulator™ Parka during English football matches, further showcasing his preference for UBR outerwear.

Fielding Fashion

The Regulator™ Coat is a highly technical autumn and winter essential, designed to withstand heavy rain and winds. Weighing only 500g, it offers minimal weight on the shoulders, allowing for unrestricted movement while cheering for your favorite team.

Crafted from dynamic 4-way stretch fabric, this coat ensures flexibility and comfort. Its main usage range falls within -5 degrees and +10 degrees, making it ideal for spring, autumn, and mild winters.

Moreover, its versatility extends to style. American legend Jesse Marsch has been spotted donning his Regulator™ Coat with various outfits, including shirts, sweaters, scarves, and even hoodies, showcasing its adaptability and timeless appeal.

From Touchline to Runway

The Raptor™ vest boasts exceptional lightweight design and technical insulation for optimal warmth without bulk. This feature likely appealed to Patrick Vieira, balancing fashion and function perfectly. Like all UBR vests, it complements their business coats seamlessly.

The Regulator Parka Savile has become a winter favorite in Ireland. Crafted from Italian-woven Merino Wool, it offers exclusivity and luxury, combining warmth, comfort, and style effortlessly.

UBR's design philosophy focuses on meaningful technical innovations, sleek aesthetics, and Scandinavian minimalism. Their meticulously sourced materials ensure they have the perfect coat for any occasion.

As UBR's official Irish partner, we're proud to offer their garments in all our stores, with worldwide shipping available through our online store.