September 17, 2024
Louis Copeland & Sons Wins Big at the Irish eCommerce Awards 2024!
Celebrating Excellence in Customer Experience and Innovation in Online Retail
Louis Copeland & Sons is proud to announce its success at the Irish eCommerce Awards 2024, winning Overall Irish eCommerce Website of the Year and Fashion/Apparel or Footwear eCommerce Website of the Year. These prestigious awards recognize our commitment to delivering an exceptional online shopping experience, blending tradition with innovation to serve our customers at the highest level.
Awards We've Bagged
We are thrilled to announce that Louis Copeland & Sons has proudly taken home two prestigious awards at the Irish eCommerce Awards 2024, powered by AIB Merchant Services. Our team’s hard work, dedication, and commitment to delivering an exceptional customer experience have been recognised with the following accolades:- Overall Irish eCommerce Website of the Year
- Fashion/Apparel or Footwear eCommerce Website of the Year (sponsored by Advanced Commerce)
The judges praised the Louis Copeland website for its sophisticated design, high-quality product pages, and seamless customer experience. They acknowledged the improvements we’ve made in response to customer challenges, highlighting our continuous efforts to deliver an online experience that rivals our in-store service.Over the past year, our digital transformation has been driven by innovation, customer feedback, and a passion for excellence. From revamping our website using Shopify’s Online Store 2.0 framework to growing our international presence—particularly in the U.S. market—we’ve worked tirelessly to elevate our online platform and expand our reach beyond our Irish roots.
Key Initiatives That Led to Our Success:
- Website Redesign: Featuring 50 new page templates, custom product features, and enhanced customer journeys, our website redesign offers a streamlined shopping experience that is both beautiful and functional. We’ve also integrated custom coding, such as in-store product availability and a fit scale graphic, to ensure every customer finds the perfect item.
- Customer Service Excellence: We understand that a seamless shopping experience extends far beyond browsing and purchasing. That’s why we’ve invested in a new customer service platform that allows us to handle inquiries efficiently across various channels such as email, live chat, and automated responses. This shift has helped us significantly enhance response times and overall customer satisfaction.
- International Growth: Our focus on international expansion, particularly in the U.S., has driven substantial growth in our digital business. By partnering with globally recognised brands and leveraging paid advertising, we’ve successfully built a strong presence in new markets.
- Operational Improvements: We have revamped our order management systems, optimised our warehouse layout, and streamlined internal processes. These improvements have enhanced fulfilment times and ensured high levels of accuracy, delivering an outstanding experience for our customers.
